Feel good in your own skin

Skincare guided by expertise and inspired by Korean innovation

Kim Secrets was created to make skincare simple, effective, and personal through expert curated routines and aesthetic grade formulas chosen to support every skin journey.

A note from our experts

Your smarter skincare guide

At Kim Secrets, we aspired to make skincare knowledge simple with practical insights.

Our skin is a reflection our self-care. Lifestyle, stress level, state of mind and emotions are reflected on our skin.

We empower you with our AI assisted Skin Analyzer. By first understanding your skin, choosing your routine becomes easy.

From ingredients to routine building, our consultant will navigate you through wide range of aesthetic grade skincare.

Whether its K Beauty curiosity, ingredients innovation or solve your skin concern, we are here to support you throughout your self-care journey with skin care.

Our Core Values

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Our Brands

We partner with reputable Korean and global skincare houses based on their commitment to quality, ingredient integrity, and real results.

Their ability to combine innovation and ingredients and backed by science are key to address each skin concern.

A curated selection you can trust

  • Beauty of Joseon blends traditional Korean herbal ingredients with modern skincare science to create gentle, effective formulas. Loved for its Hanbang inspired approach, the brand focuses on skin radiance, calming care, and nourishing textures that support healthy, balanced skin.

  • SKIN1004 is known for its pure and minimal Centella based formulas sourced from Madagascar. The brand focuses on calming, repairing, and strengthening the skin barrier, making it ideal for sensitive, irritated, or redness prone skin. Clean, lightweight, and highly reliable for everyday use.

  • COSRX delivers result driven skincare using clinically supported actives like snail mucin, niacinamide, and AHA BHA blends. Designed for sensitive skin but powerful enough to target texture, acne, and pigmentation, COSRX offers simple routines with consistent performance.

  • Medicube bridges clinical level science with Korean innovation. Known for its AGE R technologies, collagen boosting formulas, and problem solving treatments, the brand focuses on firming, brightening, and refining the skin with visible results backed by rigorous testing.

  • Dr. Althea combines aesthetic elegance with gentle, high performing skincare. The brand prioritizes soothing, hydrating, and barrier supporting formulas created through thoughtful ingredient selection and refined textures. Ideal for those who want effective care with a luxurious feel.

  • The Ordinary focuses on science first formulas built around high strength, clinically proven ingredients. Known for its transparency and minimal approach, the brand offers targeted treatments for concerns like pigmentation, texture, aging, and dehydration. Each product delivers straightforward, results driven performance without unnecessary complexity.

  • Fino is a Japanese hair care brand known for its rich, restorative formulas that help repair dryness, smooth damage, and bring back natural shine. Focused on deep nourishment and moisture replenishment, Fino products leave hair softer, healthier, and more manageable from root to tip.

Our Star Ingredients